/Challenge: Distribute required health plan update information to 300,000+ members, and at the same time use the channel to encourage heathier living.
/Solution: To encourage members to not discard magazine, we completely re-designed the publication to be on par with newstand halth & lifestyle magazines. The change was so dramatic, we started getting calls when members did not get their issue, as they were looking forward to it.
• Art direction for design, photography and illustration.
![](https://freight.cargo.site/t/original/i/bbb39cb0f8740fe7b7e9744494cef6aef692c9a6da81d64163806891271dc2cd/67468_CF5YRKcpAh9ggFVmyooFnuzT1.jpg)
![](https://freight.cargo.site/t/original/i/df431e8f88e8d357b6ca457aa9f87bdcdafcabaa9d407953477b15e53da8fdc5/67468_Dh6qYSiTKNYT56jEAqcPF3yfs.jpg)
![](https://freight.cargo.site/t/original/i/2d956e9f8f79735f4d8bc86a0c2834788da1063dda9e8bccfd341e8777a4293e/67468_hFdn4_CwO43YOgYEveMxcGb5w.jpg)
![](https://freight.cargo.site/t/original/i/98121769f89278ac0b19a4a22518a56266d2127dbcc1a23754332d5b70b99063/67468_oMlj3RRFBEf3Y7LHF4cLeHxf5.jpg)
![](https://freight.cargo.site/t/original/i/a002e05fc26cb373f899529ad8a560bb339d0b9bab484aae32af29ddd884bced/67468_UMa_WtJAAeDHc8a1DIKBfCB0L.jpg)
![](https://freight.cargo.site/t/original/i/f5345b46cdfea3473f902ad232861f4d50b20c9ddbcffd8d463709c587704113/67468_v4XrP82fQ4WPhzrQmW7JTagfa.jpg)
![](https://freight.cargo.site/t/original/i/911e344386fb2fe9d5f80ea0d23b63abbe9cbf810c2d4db9af64907f7af9e9be/67468_v5VwAqt4CjWOkrFEKq9Cobbsv.jpg)
![](https://freight.cargo.site/t/original/i/3dbf700fa80d5033214108b7838b3df1cfa6a29a56ad6f4aec9e08c0f1cdcc86/67468_vNCJdTYkItHpQjRZkFXUb6_NM.jpg)
![](https://freight.cargo.site/t/original/i/d576429c6b32b23b94fabda58671395edb4fbf4f37a41c3e1a1dc5740cd0a364/67468_zlwsr_1XPr2sTkN3X_cgrcCgm.jpg)
![](https://freight.cargo.site/t/original/i/5a541cfc2e8e95974fcebba2df560c6fb48d3c6072d028c6f68076ea411abd62/67468_znZ2_1Kns01lFTsvepSZoGa_Q.jpg)
Cargo Collective 2017 — Frogtown, Los Angeles