/Challenge: Encourage young single soldiers to consider Reece Crossings to live on base.
/Solution:Create a a campaign that spoke to our younger audience and what matters most to them: money to do other things.
• Art Direction
• Design
• Copy
//Light Post Banners
//Website
//Social Media
//Poster
//Mirror Cling
//Table Tents
RICADV Awareness Campaign
/Challenge:Each year, the Rhode Island Coalition Against Domestic Violence (RICADV) launches a campaign to increase awareness of this societal problem. The problem was, people in domestic violence situations, don't always speak up. How do we help them?
/Solution: We focused on the view point that signs of domestic abuse are not always obvious. We encouraged people to look deeper and help victims by calling the hotline. Campaign was used throughout New England.
• Concept
• Art Direction
• Design
• Copy
//Poster
//Executions were customized by language and audience
//Environmental
//Promotional
//Regional Execution
//Digital
//Pocket card
Recycle Graphics
/Challenge:Blue Cross was moving into a new LEED certified building, and as part of the program, a new recycling program was put in place.
/Solution: Each floor had a kitchen with recycling containers. We focused on teaching people what could be recycled, using icons and color coding. The rextures and background graphics all relate to the items that are being recycled. The colors also match the new decor of the building.
• Concept
• Design
• Copy
Cargo Collective 2017 — Frogtown, Los Angeles